The Application Service Provision (ASP) centre follows a straightforward and systematic approach in managing data for you. We use the latest and most innovative technology to accurately identify high spending customers, spot the frequency of customers, and determine what product sells best, so that your promotional objectives are met.

Loyalty Magic can supply the program and manage the day-to-day operation of it for you; allowing you to concentrate on your business. Whether you are a single-site or multi-site merchant, we can supply the services you want for your loyalty relationship marketing business.

You will benefit from measurable program campaigns targeted to your customer base. Using customer data captured at the POS, Loyalty Magic can help you design and develop personalised 1to1 promotions, build a multi-tier points management or voucher or coupon redemption system all with the aim of providing maximum customer satisfaction whilst increasing profitability.

Our fully managed program administers all data entry, data cleansing, de-duping and data analysis needs, card re-ordering when your loyalty card stocks get low, batching of application and change of details forms as well as the mailing out of new member loyalty cards and returned mail. It's a one-stop-shop for all you program administration requirements!

Make full use of regular and informative reports that facilitate your Direct Marketing campaigns. Choose from a suite of standard reports or design your own. The choice is yours.

Depending on the type of solution chosen, Loyalty Magic performs regular maintenance on loyalty hardware as well as providing you with periodic upgrades to your loyalty software. We ensure that all hardware used is robust and able to withstand the rigours of regular loyalty card swiping!