Loyalty Magic is a loyalty and gift card processor for chain retailers.

In the early 1990's, business started to realise that profitability was linked to customer loyalty and retention, and that it was more profitable to concentrate marketing effort on existing customers. By 2006, leading businesses have realised that getting permission from their customers to provide them with products and services they ask for and need, is the way to the future. Loyalty Magic's charter is to enable our clients with the ability to effectively interact with those valuable customers.