Because loyalty should be rewarded.
The old saying..." it's 7 times more expensive to find a new customer than retain an existing one" is still relevant in today's competitive marketplace. Marketing to an existing customer base is an invaluable mechanism to reducing the cost and time to improve your bottom-line. 

The more you learn about your customer the better you can service their specific needs and desires, which tells them that you care about them. The more you learn about your customers the easier it is to identify those that are producing the greatest value for your organisation. This information lets you increase business profits from existing customers by:

• Increasing promotion results through extremely targeted campaigns
• Cost savings in delivering promotions using more cost effective communication media.
• Actioning trigger-based marketing programs to get existing customers to spend more.
• Understanding who your most profitable customers are and getting them to spend more

Loyalty Magic's customer retention programs allow you to deliver on the three principles of retention:

• Maintain interaction.
• Continue to deliver on the customer's definition of value .
• Continually modify the service and value proposition as customers change and develop.

Whether you are a Retailer, Pharmacy owner or Leisure and Entertainment provider, marketing campaigns directly targeted to the right customer, with the right offer that they are interested in, at the right time, produce results. Some of the Relationship Marketing metrics our clients experience include: